Case Study Essay Example | Topics and Well Written Essays - 500 words - 37

Case Study - Essay ExampleJust to keep employees on their feet, customer feedback cards are available in each store so that customers can contribute to helping the company to improve efficiency. Lastly, the companys IT system has helped it to continue to quell one step ahead of its customers by providing products that they want before they know they do. All of these factors have helped to contribute towards Giordanos competitive advantage in the securities industry by helping it stay ahead of the competition.2) Giordanos operations dodging is very consistent with its marketing strategy. The focus of Giordanos marketing efforts is on twain areas, high-quality service and low cost leadership, both of which Giordano are very successful at achieving. The test will come when Giordano is forced to move its marketing strategy away from low cost leadership to a combination of high quality products at considerable prices. If Giordano is able to adjust its operations strategy to detract this new market positing into account, then the company has a very good chance of capturing a significant market share.3) The biggest operations management challenge for Giordano as it expands into new territories is staying true to its principles. Although the company will need to adjust its marketing strategies based on the local culture, the focus still needs to be on excellent customer service along with high quality products. As of right now, Giordano does not allow its foreign subsidiaries to act independent of each other. guarantee is centralized in one region Hong Kong. If Giordano is going to increase its market share in new markets, then it will need to rely much upon locals to increase performance and efficiency. There is nothing wrong with monitoring each foreign subsidiary from Hong Kong, but there needs to be some freedom given to subsidiaries so that they can become a force in their local market.4) For Giordanos operations strategy in the